Search Engine Optimization – SEO

 

SEO - Search Engine Optimisation to create passive income streamsSearch Engine Optimization

Search Engine Optimization (SEO) is the backbone of any website hoping to build passive income streams. For this reason a significant portion of the WebPassiveIncome.com blog will be dedicated exploring, testing and providing feedback on SEO strategies.

 

SEO Related Posts

Getting backlinks is key to optimize for search engines.

What Google Thinks

Market or Promote your website/website pages

What is SEO?

For a website to be successful in creating passive income streams it is essential to rank high in the search engines for keywords or key phrases which will cause potential clients to click through to the website..

High search engine traffic obtained from focussed keyword plus the ability to convert the traffic to sales equals income.

It must be noted that achieving the high search engine rankings is the result of SEO and is not SEO itself.

SEO is complex with different processes which all work together to achieve the high rankings. Google for example uses over two hundred variables to determine where your webpage should rank within their search results.

Fortunately, to achieve the high rankings you do not need to know all of the parameters. It is more important to know what the rules and objectives of the search engines are and then to configure your webpages with the rules and objectives in mind.

Once your webpage have be configured to comply with what the search engines may consider good website practices then you may consider tweaking your webpages with good SEO practices to improve your webpage performance.

There is one No-No in search engine optimization and that is to use spam techniques to improve your web pages rankings. The search engines have become very good at identifying the spamming techniques and have become even better in penalising websites which uses bad SEO systems. Pursuing methods to drive high volumes of traffic to your website with short term benefits is not search engine optimization.

The question then is “What are the search engines looking for?”

All the major search engines have one objective in mind. They all what to present their users with the most relevant search results. The more accurate and useful the search results are the better they rank with users and the bigger their market share becomes, and the bigger their market share the more money they make.

As previously mentioned the search engines have become very good at what they do. They are on a continuing quest  to provide the best quality content to their users, and this is where good SEO starts.

  • Make sure that your content is relevant, original and of good quality

Search engine optimization is not just about the search engines. As in any business you need to find a competitive edge over your competitors. Knowing what your competitors are up to and how they market their products is crucial to build your passive income streams. If you take your eye of the ball the competitors will easily push you of your number one spot.

  • Stay on top of your competitors

One thing I have found is that search engines will always rank pages with high natural traffic higher that webpages with low traffic. This area is properly the most difficult to concur and therefor the area where most website owners gets stuck, frustrated and then fall in the trap to make use of bad search engine optimization methods such as spamming to get more traffic to the website.

The problem normally is that that we get so focussed on getting traffic from the search engines that we forget the importance of diversifying our marketing strategies. We also have a wrong perception that setting passive income streams on our websites means that we can sit back and wait for the money to role in. The combination of the lack of diversifying our marketing strategy and being too passive have yielded many underperforming websites.

Fortunately the rise of the social media have simplified external marketing. Building up network using the social media can generate a significant amount of awareness of your site and could in itself be the source of traffic to your website.

  • Diversify the marketing of your website

Tracking of visitors to your website is important to stay abreast of changes in both the business environment and changes in the algorithms used by the search engines.

As time change your users will change. They may still look for the same thing but may change the terms used to find what you offer them. ”Spare Wheel” may change to “Emergency Wheel”. If you do  not monitor the changes your main key words or phrases may become obsolete with the associated  loss of website traffic. The importance of social media may change over time. By monitoring these changes your external marketing focus may change from one social media source to another.

  • Monitor your website traffic

 

 

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