Email marketing is a great way to grow your audience online and in today’s. Video. I want to talk to you about how you can really quickly accelerate your email list. Growth with popups on your Shopify store, so stay tuned.
So having an email list is so important for growing your online brand because you’re able to build this audience of people who know like and trust you and are more likely to purchase from you, your hopefully adding more traffic to your site.
That is your ideal customer, and so, as you’re, sending more of those customers to your site, hopefully they will engage with your site either purchase your products or sign up for your email newsletter so that you can continually keep talking to them.
Email marketing is great because you actually own your audience, unlike other social media platforms, who may change their algorithm and then poof. Just like that, your audience and your reach is gone.
So it’s really important to be constantly adding new people to your list. That are your ideal customer so that you could nurture them throughout the process and get them more familiar with your brand.
Now there is a right and a wrong way to do pop-ups. So in this video I want to talk about the right way to do pop-ups as well as an app that can help you get started in just three minutes. Okay, so, first off let’s.
Talk about the wrong way to do pop-ups. We have all been to those sites where you get on the site and as soon as you land and you’re, trying to figure out what it is that the site sells, you instantly have different pop-ups just coming up on the screen, and you’re like whoa.
What is this I just got to this site. I don’t, know anything about them. I don’t know what products they sell. I don’t even know. If I’m gonna like the products or be interested in this brand, but I’m instantly hit with a pop-up to sign up to an email newsletter or get a certain discount off.
When I have no idea who they are. That’s, a wrong way to do pop-ups because you’re gonna just end up annoying people without actually giving value, and you want to make sure that you are giving value back to this potential customer in exchange for their email.
Address I don’t, know about you, but whenever I come to stores like this, that just instantly have a bunch of popups. I just click out and I may still go on the site and kind of look around and see what it is.
But let’s say I actually end up liking the products or the brand. Now I’ve already completely forgotten about that pop-up and you ‘ Ve lost the opportunity to engage with me and get my email address, and now that I’m, more open to it, and I’m, not just being bombarded as soon as I get to your store, a really crucial point with email.
Pop-Ups is to make sure that you are reaching your ideal customer at the right time whenever they’re on your site. Again, you don’t want to annoy them and just show it instantly, but you want to make sure that whenever they’re ready to connect with you or there might be about to leave and miss an opportunity that you can be Able to show your pop up then, and hopefully keep them on your site and get them to sign up for your email newsletter.
So pop-ups are really great at accelerating your email list growth because you’re, putting your email list really front and center on your site and making it where you’re, really driving a lot of traffic and attention to that.
However, it’s done incorrectly. They’re, just gonna aggravate people, and you’re, not going to get the results that you’re wanting because they’re. Just gonna instantly click out of your pop-up and move on that’s.
Why? I really love using just uno for popups on my Shopify stores, because it makes it really easy and you can set up your pop-up in just three minutes. They also have a free 14-day trial, where you don’t even have to put in any credit card information so that you can test it on your site, which is super cool and it’s.
Just really fun designs that they have. As well so what I’m going to be talking about in this video is two different types of popups that I recommend setting up for your Shopify store and we can do both with the just.
You know app. So if you would like to follow along and set up the pop-ups with me, I ‘ Ve, got a link in the description area below for just uno, so that you can go ahead and follow along and create these pop-ups with me.
So I’m about to hop into my computer screen now to show you how to set these up. However, I want to first tell you about the two pop ups that we are going to be creating today, so the first one is going to be for any new visitor who comes to our site.
We want to make sure we’re, specifically targeting new visitors and not someone who ‘ S recently come to our site already and maybe already seen that pop-up, because again we want to make sure we’re timing, it out and we’re not going to frustrate people.
The second pop-up that we are going to do is going to be for exit intent, so this is going to be any time that it seems someone is trying to leave your site on desktop computers. That may be that they are moving over to another tab or about to cross out of the window for mobile devices.
It may be that they are just idle, but there’s, a lot of reasons. Why, of course, people will leave your site, but if you can hit them with a pop-up, then of either a discount code or some kind of promotion to try and keep them on the site while they’re still interested.
That can be really helpful, especially if they already have items in their cart, and so you know that they’re interested. They want those items in their cart, but for whatever reason they’re about to abandon the site and not continue with their purchase.
So an exit, intent pop-up, is a great way to hopefully capture them and keep them on your site. To finish that purchase out, so we’re gonna hop into my computer screen now, and I’m gonna show you how to set up these two different pop-ups with the just you know app again.
There is a link in the description below so that you can sign up for a just. You know trial and it’s. A 14-day free trial, where you don’t, have to enter any credit card information to get started so go ahead and click that link and let’s.
Hop in my computer screen now and get started. So I am now logged into my just, you know account so go ahead and click that link in the description to log in and enter your information to create an account, and then you can log in and you’ll see this screen here.
So what we’re going to do now is we are going to create our first pop-up, which is going to be a lead capture pop-up, so that we’re trying to get anyone who comes new to our site to sign up For our email list, so I’m just going to click on it, create promotion and they have a couple different options here.
So you can go ahead and create a custom promotion. You can use one of their templates or you can import a previous promotion. However, they have a lot of great pre-built options. So let’s. Do this choose a prebuilt and you can see up here.
They have a full list of different themes and styles as well as once we click on it. So, for example, the summer theme we can see there are different options. So this is a banner for mobile and as we go through, we can see we have a banner for desktop an exit intent which we will set up next and then we also have our lead capture form so that’s, one for mobile and Desktop as well so let’s.
Go ahead and set up this summer lead capture form for desktop version of our site. So I’m, going to click on add this now and we can see kind of a little snapshot of our site in the background and this pop-up.
So this is a really fun effect in definitely eye-catching with the ball rolling back and forth and just a fun summer theme. So we have a couple of different options, so you can go in and customize this pop-up a hundred percent.
However, you’d, like you, can click in here and change the wording to be whatever you would like it to be, as well as change the color and all of the different settings that you’re used to with editing a word Document, so you have a lot of different control that you can do here.
So I think right now, though, this looks great and I like the wording already. I think that’s. What I love so much about the pre-built is because they really are kind of good to go and you can get them set up really quickly.
So now what we want to do is we would need to enter in our email address. So the way that this pop-up is going to work is that it is the pop-up that is promoting them to enter their email address to view their code for 10 % off.
So you can see here. This is our pre engagement screen. So if we enter our email address and click view, my code, it’ll, then take you to the post engagement screen. So this is where it says, thank you and has the coupon code.
So let’s. Go back to the pre engagement and go ahead and get this connected. So I’m just going to click on this enter email box and then I’m going to click on change, form, Connect provider, and now you see here it says, connect email, service provider.
So we’ll click on that and they have a lot of different options already set up in here. So we are just going to scroll down and find ours which is MailChimp. So I’m now gonna log into my MailChimp account.
So now that we are logged in to our MailChimp account, I am just going to authorize just you know so that it can access our account. Now we can see it selected here, so we can just click on next. We just have one list inside of this account, as you can see two subscribers, so we’re, really starting out fresh and wanting to grow this.
So we’ll click on this list here to enable it and click Next. So now we have the option to build out our form. So for my form, I just want to select the email address. I don’t want to ask for a ton of information, because that can sometimes to tear people from actually filling out your form.
If you’re asking too much at once, however, you can go in and actually click on import field and you can go by your list and import any fields that you have. So, for example, I have your name or you can also create a custom field.
However, I’m, going to just keep this at just the email address and if we wanted to change the name here, we can just click on this pencil icon to change the field label. But I’m gonna leave it as is and just hit next.
So now we have our settings of who is allowed to subscribe. So if you click on it here, you have a few different options. I’m just gonna leave this to anyone and we can do any kind of additional filtering in the pop up effects and I’m gonna turn off double opt-in.
I don’t. Have this on my MailChimp account, so I’m, going to just turn it off for here and hit next. So now we have our overview area where you can see the summary of everything that we’ve connected there, and I’m just going to hit, create form, and now I can just move this and click on it, drag it and Pull it where I’m wanting it to be so we’ll.
Just pull this here, maybe even make it a tiny bit taller and then we can move this email address field and put it in here as well, and if we click in on it, we can choose the font and styling. So we can go in and stylize.
This just a little bit now I’m, going to make the text bold and darker and let’s also make this a little bit bigger and actually let’s, see now if we drag it and drop it in Here we can edit that, or I think I do still like it above the field itself.
So let’s, move that up just a tiny bit move our form up just a tiny bit, and then we are good to go okay. So we’ve got our form set up here and that’s, how we set it up on the side. However, we can also go in and do the post engagement screen.
So let’s. Click on that there and now we want to actually show them once they enter their email address. What the code is that they can use and now actually seeing it. I think I might do the same type treatment on the front as I have here, but let’s set up this coupon code first, so I’m just going to click on the field here and we can click on coupon options On the right-hand side, so you can do a couple different things for your coupon.
You can upload a coupon code, so you are syncing that with what you’ve done in Shopify. If you have different codes there or you can do a multi-use code. So we can just say summer, ten, and that can be our code, that everyone will get and that way we can really track and see how well this pop-up is performing based on how many people use this code, especially if we’re not going To be sharing this code anywhere else online, it’s, a helpful way to track and see what people are actually where they came from and how they got the code to make the purchase.
So let’s just hit Save Changes. Okay and let’s, go back to the pre-engagement screen and I’m just going to give this the same type treatment as the other one. So I’m just going to make it a little bit wider.
I’m, then going to Center align it and my bold and the larger font I’m, going to take back down okay great so that way it’s going to match the styling throughout. So now let’s, go and let’s. Just save this real quick and let’s hit next.
So here we have a rule set of who is actually going to see this pop up. So we can customize that by clicking on options and then edit and you can see here – we can name our rule set so new visitors number 1 and I want to show the pop-up once per session to visitors that match the following conditions.
So you can go in and you can change this again. I wouldn’t, do on every single page, but I think once procession is good and you also have additional item so we have here if they have not ever engaged with the forum, so that means they haven’t already filled it Out to get a code before they’ve seen this promotion less than three times.
So if they’ve seen it a bunch of times and they still haven’t engaged with it. Then let’s, just not annoy them and continue showing it, and they have to view more than one page on this visit. So this is a great way of making sure that it’s, not going to be showing up just instantly, but it’s more going to be showing up once they’ve gone through other pages of your site, and You know that they’re interested.
So let’s. Keep this as it is. You can add additional rule set information here, but let’s just hit. Ok for now and now let’s, hit our Save button and we can hit publish so we have the option of entering a revision name.
So if anything happens, we can always revert back to this. So let’s just say summer. Okay and save and continue so it says our campaign has been published, so we can go ahead and activate this to show on our site now.
So I’ll, just click on activate, and now when we go to our store, you can see it show up here. So this is our pop-up. We could hit the no thanks or we can enter our email address, hit the view code and then see the coupon code, so it’s, a really cool, quick way to get this set up on your site.
So now let’s. Also set up our exit intent, so let’s, go back to just you know, and you can see it here as well. So you’ll, actually see as the pop-up is being viewed more. You’ll, see the impressions.
Engagement and conversions come through, but now let’s, go ahead and hit create promotion and we’ll. Do a prebuilt theme again, but let’s, actually look and see what other options they have. So there’s, a lot of different things here, let’s, do the Black Friday and let’s.
Do that for our exit, intent, okay, so Black Friday desktop exit intent. Okay, so let’s, go ahead and add this now, so I’ll, just click that in oh okay. So this is really cool kind of take over effect.
So I always see this for any time we’re, getting ready for Black Friday, which you should really start thinking about what your promotion and sale is going to be starting now in this fall so that you aren’t giving yourself Enough time to prepare – but I imagine the Black Friday pop-up is going to be pretty popular since everyone’s, trying to vie for people’s attention – and this is definitely an attention grabber.
So again, we can go into all of this and click and make any kind of changes that we want to the words and the styling of it. However, I think this looks good for now let’s actually go in and we’ll just connect this coupon code again, so I’m just clicking on the field and going to coupon options and then let’s type in our coupon code.
Again again, you would definitely want to make sure that whatever coupon codes you have created, if you were just writing them out like I am that you are also creating them in your Shopify store. So let’s.
Hit Save Changes, okay and let’s. Hit next looks like I didn’t save so let’s, save that real, quick, okay, and so now we have this rule set of exit offer. So let’s. Go again to options and edit and you can see, we have a lot of different options with the exit offer, so you can choose to show this only on a specific page after they’ve, seen many different pages or scrolled a certain percent down.
However, we want to do when exiting so, it says shows when visitor intends to leave the site, so we have additional options here of you can make it show only on specific pages or to not show it on the cart or checkout page.
You also again can make sure you’re only showing it once per visitor session and when to stop showing, so if they’ve closed out of it. This visit to not show it again, so I’m, going to keep this as any page on the site, but let’s actually switch to Advanced Mode.
So we’ll click on advanced mode on the bottom left hand, corner and click. Ok, and now we get additional options where we can really do with the exit offer based on what the contents of their cart are.
So we can show this pop-up once per session to viewers who are intending to leave, and then they also need to not be on the cart or checkout page, or they also need to have not closed this pop-up this visit.
So we can keep these as is, but we can also add an additional rule set. So let’s click over here and we can click and see the different options that you have. If you click into all of these and we can drag them over, so we can say, cart totals this visit.
I can drag it and drop it over, and so this is going to be their total amount in their cart. So we can say, amount is greater than and we can say $ 1. So if they have more than $ 1 in their cart, then we are then going to show them this pop-up.
So that means that they have seen something that they like they have added. It to their cart and for whatever reason they are leaving now, so this is an incentive to try and go ahead and get them to do that.
So let’s click out of this other option of the pop-up. So now we’ve got that set up and I’m just going to click OK, so there are a lot of other options that you have to trigger when the pop-up shows up.
But that is a really great way to make sure that you’re being very specific about who sees it. So let’s, hit save and then we’ll hit publish. So we again can name this version and we’ll hit, save and continue’and I’m, not going to activate this on my site nail since it’s, not Black Friday.
Yet so let’s. Hit close. However, let’s, go to our promotions area here, and you can see here that we have one that is on which we had already tested on our site and the other that is not currently delivering.
So we could go in and, of course, change the wording so that it wasn’t Black Friday and just make it a more general exit, intent pop up there’s, a lot of different options that you have here of really customizing.
The pop-ups for whatever promotion or need that you have as well as still matching it with your branding and really grabbing people’s. Attention and again you can see exactly how the pop-ups are doing and performing over here and in this dashboard area.