TUTORIAL FOR BEGINNERS IN 2021
So once you have set up your MailChimp account and you log into your account, this is going to be your dashboard area and it might look a little bit different from my screen here, just because I have already set up my audience and campaigns and templates the Thing you need to know is that up here is where all of the magic happens.
So this is where you can create your emails, which you can then send out to your subscribers, and this is where you can create lists. So your audience. This is where you can build your audience, and here’s, where you can see more statistics, and this is where you can access all of your content – that you’ve already uploaded to your MailChimp account so, for example, images, PDF files And things like that now, when you first log into your MailChimp account, the first thing that I recommend you do is to create a list and MailChimp have recently changed the name from list to audience.
It means the same thing, so it means a place where you can store all of your subscribers. Now, when you click on audience, you can see here. I have got two lists that have already been created. The first one has 0 subscribers, so 0 contact and the second one has 1 subscriber.
So one contact now, if you want to create a new audience, the way to do that is to click on this arrow here, on the right hand, corner where it says, manage audience, and then you want to click on view audiences and here, where it says, create Audience click on create audience, and then you want to complete this part here, for example, audience name your subscribers will see this so make it something appropriate.
So, for example, you could say in my case natural a bit a newsletter from default email address. In my case, it would be something like info at natural betta net, that’s. My website address, so I do recommend that you add your website address.
If you’ve got one. If you don’t, you can add a personal email address here, default name again, something that your subscribers will recognize like your personal name or company name here, you can add how your subscribers joined your newsletters here.
You need to add your address, so this is legally required. You can also enable gdpr, especially if you’re, sending your emails to european subscribers. Then that is mandatory and I’ve explained more about this subject in the full tutorial.
So please watch that and here again you got notifications, so you can choose between getting daily summaries, which I do recommend. I don’t recommend one by one, that’s, just gonna bombard your email, so you can get a daily summary of subscribers and nonsubscribers yes, and once you’ve completed that you can save your list.
So let me just go back, will click on audience here again now, once you have created your audience or your list, the next thing is, of course you can add a subscriber to your list, so you can maybe start with adding yourself so click on add a Subscriber and what you need to do here is to add the person’s.
Email address their first name and there are tutorials about this out there. So if you’re interested, then do watch those just type in to youtube, search, MailChimp tags or how to do MailChimp tags, and then now you want to click on this person gave me permission to email them and subscribe.
So this is how you can manually subscribe a person by the way you can also import subscribers. So here it says, input contacts and, for example, you can use CSV or tab the limit, the text files. This is very popular one, and I’ve made a video on how to do this.
I will also link it at the end of this video and in the description box as well. Now, once you have added your subscribers, the next step is to again I’m going here to the right-hand corner. The next step is to create signup forms.
Signup forms are important. This is the way that your subscribers or people can sign up to your audience list so to your list, and there are different types of signup forms that MailChimp offers. They have quite a variety.
The first one is the embedded forms and those are the ones that you can add to your website. For example, then you can also add a pop-up form to your website. This one here form integrations. I think this one is a paid feature, so I’m, not going to go through this one, and then you got the form builder, and this is where you can design your form.
If I click on it, let me just go down. This. Is the link – and you can add this link, like I mentioned to your social media accounts, unto YouTube, and this is the form if you want to know how to edit this form in detail, then please watch the full tutorial.
So here’s where they will add their email, their first name. Then this is gdpr which is enabled, but you can disable gdpr and gdpr just means that you are giving your subscribers a preference on what they want to receive from you.
So not just every kind of email that you offer, but maybe specific ones that they interested in. In my case, maybe they’re interested in recipes, so then they can choose just to get recipe emails from myself now embedded forms.
If I click on this embedded form option here again, if you want to know how to edit this embedded form, then do watch the full tutorial. You know. If you want to have a more customized signup form, you can go to Fiverr and pay someone to help.
You create a signup form, however, you can also use the MailChimp signup form like this one. It’s a basic, but it does the job. What you need to do is copy this link, and then you will need to paste it to your website.
Okay, so this is an example of a sign-up form, and this is the one that MailChimp offers and you can see here. If I scroll up a bit, they have different types, they have the classic one, which is this.
Then they have the condensed one, which is this, so it’s, basically just asking for the email address and if GDP are selected – and that is there as well horizontal is this. So it’s, very basic asking them for the email address and that’s.
That then you ‘ Ve got unstyled don’t recommend this one really looks very old-school, so here are examples of an embedded form that MailChimp offers. Now. Let me just quickly give you an example of a pop-up form, and then we move on to campaigns.
So, like I mentioned, a pop-up form is a form that will pop up when subscribers visit your website. So that can be immediately when they visit, or it can appear after five seconds after twenty seconds when they scroll to the middle or when they scroll.
To the end of the page or on exit – and you can see here – this is an example of a pop-up form that I’ve created. So I’ve added an image here. I’ve added a bit of text. People need to put in the email address here and I ‘
Ve got key DPR options here as well, and the subscribe button now all of this can be edited and in the full tutorial I’ll. Show you how you can edit this pop-up form so do check that out. If you’re interested in adding a pop-up form to your website? Okay, now let me X out so the next step after you have created your signup forms is to create your first email.
In order to do that, you want to click on campaigns. So campaign means you’re, sending an email. Basically, it’s, just another name for sending an email or sometimes people call it newsletter. Again. It’s, the same thing as well.
To create a campaign. You want to click on create campaign. You can also click here on, create and MailChimp offers several different campaigns that you can send. So obviously you ‘ Ve got the classic emails.
So let me click on email quickly. You can send a regular email, which is just basically a manual email that you send to your subscribers. You’ve got automated emails, and this is where you set a time and date.
So basically, you’re, not manually, sending them, and you can also have more than one automated email. So you can have several automated emails, so maybe you send one out when they subscribe, then you send one out the day after with a gift and another one.
So you can really schedule all of these emails to go out whenever you want you ‘ Ve got plain text which I’m, not going to go into an a/b test where you are testing one email against another. I’m, not going to go into that one as well, so you got regular and automated, and these are the most popular and I will show you examples of both in a second, then you’ve got ads and these are creating Facebook or Instagram ads or even Google Ads, I won’t, show you how to do this in this video, just because I think it’s better to create ads with Facebook or with Instagram, rather than with MailChimp, just because Facebook is The main platform, so why not create the ad on Facebook? That’s? My thinking, then you ‘
Ve got landing page, and this is quite a useful feature. I have made a video on how to create a landing page with MailChimp, and I will link that video again at the end of this video and in the description box.
If you’re interested, then we have postcards and you can design a postcard and then literally send it physically to your to your subscribers. And finally, you ‘ Ve got signup form, so in my detailed video on how to use MailChimp, I will show you exactly how to create pop-up forms and embedded forms and also how to build your form.
So please do check out that video, so very quickly. If I click on email here and I’m, just going to call this campaign and begin now – I’m just going to go into this briefly. However, if you’re interested in knowing how to create a detailed campaign with MailChimp, then please check out the full tutorial.
So the first step is to choose your audience and if you click on the arrow pointing down, you can choose from your created audience lists. Let me choose this one here, the last one, so I can create new segments or I can choose from the available segments.
The pre-built segments that MailChimp provides here new subscribers active subscribers inactive subscribers, so I can send emails to any of these segments. If I want and then I can also personalize the to field, so I can add their personal name here.
So if I click on that the merge tag, I can choose first name and then MailChimp will automatically add their first name to the campaign, so that’s quite useful. Let me just save this so from you’ve got my natural eater real at gmail.
com. However, I do recommend that you add your business email here then subject very important part of sending an email, so this might be the first and last thing your subscribers see, depending on how engaging and interesting your subject is and again, if you want to have an Example for the subject and preview text then do check out the full tutorial and finally design email.
So if I click on design email, the first step is to select a template. So I can choose from all of these lovely templates that MailChimp provides the one that I usually go for is the one Colin fool with.
So a lot of template that I have used in the past is the one to column fool with as well. I’m just going to go with the one column fool with as an example for this video. So let me click on that now, alright.
So once you have selected your template, this is your email builder, and here, on the right hand, corner is where you can choose from these different boxes. Once you drag and drop them, you can drop them anywhere here in the email builder area.
If you use your mouse to hover over the different blocks, you can see that you can edit your block by selecting the pencil icon here. You can also duplicate a block or you can delete a block. So say you want to add your logo.
Then you want to click on the pencil icon. Then click on replace so here’s, the area where you can upload your image from your computer. So you select your image from your computer once it is uploaded.
You select it say, for example, this one here and then insert click on insert if you want to delete this area here, for example, click on delete and then again click the and that block will be deleted.
If you want to edit your text, then click again on the pencil icon, and this is where you can add your header content as well as your information here and then, once you are done, you want to save and close they let you save and close.
You’ve also got the social media, icons here, Twitter, Facebook and your website, and then, if you click on the pencil icon again, you can add your link here to your Twitter link. Your Facebook link here, for example, it’s.
A setting you can, you know, change the layout of your icons like make them bigger, for example, again, if you want to see a detailed video on how I have modified all of these different areas, then please check out the full tutorial now, this last section you Don’t need to do anything because this will automatically be added by MailChimp, so they will add their logo.
They will add your address by default and they will also add the unsubscribe from the list link as well as update your preferences. So they will do that if you have less than 2000 subscribers and you are using the free option of MailChimp, then of course their logo will be at the end of your email, so every email that you send their logo will be at the end.
If you don’t want that to happen, then obviously you will have to go for the paid option now, once you’re happy, you want to save and close. The final thing you will need to do is to send your email or you can schedule it, so you can send an automated email as well.
Now. The last thing that I want to show you is just an example of a automated email and a regular email that I have already created. So if I just go back to campaigns by the way when you click on campaigns, this is where you ‘
Ll find all of your created campaigns and you can also sort them as well, so you can create folders for them. If you want to make it more orderly, which I do recommend, if you’re, sending tons of emails okay, so you can see I’ve added an image got some text here here I’ve got the the header Text I’ve added the name merge tag, which means that MailChimp will automatically add their first name here then I’ve got the button here, which I’ve added.
I’ve used the one two column template. This is why you ‘ Ve got the two columns here and I’ve added another image you’ve got my social media links here, and this is my address and I think at the end you ‘
Ve got the MailChimp logo there you go so this is an example of a regular campaign which can also become a automated campaign as well. This is the second email that subscribers will get when they sign up to my email.
So when subscribers subscribe to my email, they will get a welcome email, so just welcoming them that’s, the first email that they will get and then the second email will go out the day after and this is the email that they will get And basically, they will receive a free gift with 15 free, easy plant-based recipes.
This is an automated email. This is an example of an automated email and if you want to know how to create one like this or similar to this, then again watch the full tutorial. And if you want to access your templates, then this is where you can do that.