Tens of landing pages, multiple URLs, and exhaustive A/B tests to match your precious traffic with offers? A time-consuming routine that is so familiar to affiliates. Or, maybe, a brand new website with no organic traffic? The rough reality of a publisher in 2020. After the pandemic has messed up plans and prospects, it has become critical to recover revenues and maximize the payback from online activities in a shorter time. Adsterra’s Smart Direct Link allows for instant traffic monetization and substantial revenue growth within weeks.
A Smart Direct Link is a tool that automatically and intellectually selects the most relevant offer for each user from the traffic you drive.
Whether you are a sophisticated affiliate marketer or a beginner publisher paving the road to traffic monetization, we’ll give you a strong impulse to maximize the results of your activities. In this guide you’ll find out how the Link works and how you can amplify your earnings with its help.
What is Smart Direct Link and how does it work?
A Direct Link is an ad unit. But unlike banners, it doesn’t require any specific place on the web page. Literally, it is just a link that you can apply to any area on the page. That is to say, you leap over the stage of cutting out the space to place ads. And furthermore, you don’t need to run a fully featured website to monetize with the Link.
Inside the Link there is a URL where your traffic will be sent after users click. Remarkable are the AI algorithms behind the link that select the best landing page from the campaigns that run at Adsterra.
AI algorithms filter and combine tens of traffic parameters, and then match them to advertisers’ offers:
- Region, country, state, city
- Device type
- OS + its versions
- Connection Type
- Preferences and Behavior
Advantages for publishers who are using Smart Direct Link
With those traffic-2-offer matching capabilities listed above, publishers and affiliates can monetize any type of traffic they drive to the link: paid search (e.g, AdWords), apps, FB, email, etc. They simply focus on attracting rich and diverse traffic instead of fine-tuning dozens of landing pages.
Here are some essential reasons to try Smart Direct Link
Where to put Smart Direct Link to boost your eCPM and earnings
When working with Adsterra’s Direct Link, your revenue comes from eCPM (or effective CPM). That is to say, we take in account the number of ad impressions and their further conversions. Hardly any advertiser will rely only on impressions. All offers need target actions. Therefore, the more conversions your users make, the higher your eCPM is. It means you should choose the top spots that bring maximum clicks.
Obviously, call-to-action buttons are the winners here, because they bring the majority of clicks.
Some hot spots to apply Direct Link:
- Call-to-action buttons (Download, Play, Subscribe, Get Bonus, etc)
- Texts (it’s better if they contain a call to action)
- Full-size images previews
- Return buttons
- Images and GIFs
- Subscription buttons